How do you know if you’re doing a good job? There’s always an external way to measure quality—being prepared, attending to the details, listening to the collective wisdom about what it means to do good work. Give a crap about the little things, and you’re good.
What about doing a great job? There’s no checklist, no guidelines that will get you there. Being great means being vulnerable; not giving a fuck about what other people think. It’s harder than it sounds.
Jason Scott, the historian and digital archivist, told me at Webstock that a fitting epitaph for his headstone would be: “He gave a crap. He didn’t give a fuck.” That sentiment might not be found on a motivational poster, but I found it inspirational. Care deeply about your personal values and live them fully in this world. Don’t get caught up in worrying about other people’s checklists to tell you what good work means to you.
Give a crap. Don’t give a fuck.