Plastic Culture explores the world of toys: why we love them, what they represent, and why there is a growing market for “designer” and “art” toys aimed at adults. In this book, British author Woodrow Phoenix. takes a look at our relationship to toys in the twenty-first century, with particular reference to Japan–an exporter of both merchandise and ideas.
Plastic toys based on Japanese comics, movies, and TV shows, from Astro Boy, Godzilla, and Gatchaman, to Power Rangers, Sailor Moon, and Pokémon have had a powerful effect on the imaginations and markets of the West, and have kick-started trends in design and pop culture that have crossed from Japan to the West and back East again.
– Plastic Culture: How Japanese Toys Conquered the World by Woodrow Phoenix